Instagram Business Ideas: How Instagram impacts Businesses
The increase in popularity of Instagram Stories expanded the number of advertising opportunities. Now, it’s a good time to be using Instagram for business. How to achieve the most out of Instagram marketing?
Build up your target audience
When you want to start Instagram for your business, you need to focus on building up your group of audiences. You are creating content for them to see, and you wouldn’t want them to not be engaged and loyal to your brand.
Everyone is on the social platforms, so how to ensure these followers engage with your posts? Do not forget that Instagram’s algorithm is one consideration too. You really need great quality content and planning to get their attention.
Social Media Vs Traditional Media
The internet has changed how businesses do their marketing campaigns. The best thing about new media is that they can be accessed easily within seconds. Traditional media is passive, and require customers to make the act. However, social media can be downloaded, stored, and accessed with a swipe. Most consumers own at least one mobile device, and they use it to access social media networks, such as Instagram. It’s apparent that people are moving towards technology, and away from traditional media.
Instagram Business Ideas: Ads on Instagram
Instagram makes a lot of money from its ad revenue. With a business account, owners can run their ads through the social platform. There’s no need to log into Facebook to use the Ad Manager. Businesses in Instagram gain access to a Promote button that appears below the photos. By clicking the button, you can choose a Call to Action button, time frames for the ad, and the budget.
Revolutionary change by Instagram
Instagram allows businesses to have a different profile for promotion and marketing purposes. For example, Instagram stories has expanded marketers’ choices when it comes to marketing Instagram business ideas. Light content can be shared without special planning and curation, yet gaining attention sounds good isn’t it?
Easy buttons and directions within the App
Permanent Contact Button
One of the features that make Instagram one of the best business tools today is the contact button in the profile. The button makes up for not allowing users to include email addresses or links in the captions.
Potential customers can easily contact the business through the Contact button in the profile. When users click on the Contact button, they can choose to email, call or find the location on the map. The action depends on what type of contact information the business owner chooses to share.
Shop in Instagram
Brands can even have an instagram page as their storefront, where consumers can check out posts on outfits options!
Instagram business tools
Not only that, Instagram has introduced many Instagram Business tools for brands. Although basic, but businesses can gain access to their personalised Insight with one press of a button.
Some of the metrics include impressions, popular posts, post reach, demographics, and the times of the day and days of the week most of the followers are active and online.
Through analytics, business owners are able to discover what content works, and the right time to post them. For maximum engagement with followers, business owners must post regularly and at the right time.
Instagram stands out because it has so many active users, and still growing daily. Businesses should consider using the social media platform for their online marketing campaigns in order to gain more leads and foster more loyal followers.